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Facebook Etiquette and Sharing

Properly Tagged Post

Some social media etiquette seems simple enough but not all the time.  There are good practices and ways to share content on Facebook.

1) Always share another pages’ photos versus downloading.

This is simple, if you are simply downloading someone else s photos and uploading them to you site as your own content this copyright infringement.  The flip side is if people post on Facebook and you share that content using the “share” button they will actually appreciate it versus report you to Facebook.

2) Tag your photos appropriately

Not only does it show the love for other companies out there and let others know where to buy or find that product, it also helps that product and your reach a larger audience.  It’s likely to get posted on that person’s feed and to their fans if properly tagged.

Keep in mind you have to like a page in order to Tag it in most cases.

3) Copyright infringement can have your account shut down.

Repeat offenders have had their accounts shut down.  There are a number of cases out there where infringing companies have had their pages taken down by Facebook.  \

http://aphotoeditor.com/2012/10/16/facebook-shuts-down-business-fan-page-for-repeated-copyright-infringement/

Example of properly tagged and linked post

Proper Tagging on Facebook

Example of website crapping and not showing any love

Improper Tagging on Faceook

New Event Website Launched

Huckin in the valley

Huckin in the valley is an event site for RC airplane enthusiasts.  Specifically those who are interested in hard aerobatic maneuvers known as 3D flying.

This new website allows the local RC club which is  a nonprofit to capture all of the event registration fees for itself vs paying a 3rd party website.  This approach will help the club build on a great annual event.

Check out the website:  www.huckininthevalley.com

Track your referral URLs in Google Analytics

Referral

Google Analytics has an awesome tool for tracking URL from a wide range of campaigns. This is especially useful if you have a number of campaigns with a particular source or business partners. You want to tack the effectiveness of your new campaign with that partner in order to determine if there is an ROI on that campaign.

Google allows you the identify virtually any campaign. They allow you to qualify them under 5 different parameters.

  1. utm_source: Identify the advertiser, site, publication, etc. that is sending traffic to your property, for example: google, city search, newsletter4, billboard.
  2. utm_medium: The advertising or marketing medium, for example: cpc, banner, email newsletter.
  3. utm_campaign: The individual campaign name, slogan, promo code, etc. for a product.
  4. utm_term: Identify paid search keywords. If you’re manually tagging paid keyword campaigns, you should also use utm_term to specify the keyword.
  5. utm_content: Used to differentiate similar content, or links within the same ad. For example, if you have two call-to-action links within the same email message, you can use utm_content and set different values for each so you can tell which version is more effective.

With these five parameters you can use any description you want, which allows you a next to infinite possible combinations.

Here is an example of what one of there referral URL’s would look like in practice.

http://www.h2oconsulting.ca/?utm_campaign=holidaygreeting&utm_medium=webforum&utm_source=stackoverflow

The best part is that google has a great tool to help you build these links.  Saves you typing it out every time.  Here’s the link to the google URL  referral building tool.

So the next time you are sending a partner a link, remember to create a referral URL for that campaign to further help track your ROI from your precious marketing and sales dollars you spend.