Understand Facebook metrics

Posted in: Blog, Search Engine Marketing, Social Media by sharkyh2o on April 25, 2012

This past November Facebook fan pages had facelifts.  As of March 30th every fan page has now been converted to the new timeline form of fan page.  With this new timeline all the admin functions have now been moved conveniently to the top of the page for every admin to see.

Reach is the number of unique people who have seen your post.  Ensuring you reach the maximum number of people there are a few general rules on doing this:

  1. Create an emotion response.
  2. Keep your tag line below80 characters in length
  3. Use a compelling photo (remember Facebook is a soft sell)
  4. Keep an eye on your stats and use them to improve your next post

With these simple steps you can ensure your posts stay relevant with your fans and insure interactions which are critical to ensure your virility score with Facebook.

The engaged user number is the unique number of people who have clicked on your post.  This isn’t shared or like.  This is what the talking about this number is.

“Talking about this” is the unique number of people who have created a story from your page post.  These are created when someone:

  1. Clicks like
  2. Comments on your post
  3. Shares your post
  4. Answers a question you posted
  5. Or responds to your event

This is the foundation of what you are trying to do with Facebook to ensure you have the most reach with each post.

Virility is the percentage of people who have created a story from your page post.  This number is derived from the total number of unique people who have seen the post.  Essentially (click rate) X (share rate) = viral index.  Use Facebook’s metrics and review your last few posts in you pages admin panel.  Identify the differences in your posts and try different styles of hooks in the messages and let your metrics guide you to success.

In the age of online trackablity you’ll never have to guess if you are successful or not.  Your clients and web traffic will ensure you have all the information you need to know if you are successful.

We had a client post some funny practical jokes on their Facebook page.  This is the type of spike you want to see in your campaigns.

If you are looking for these entertaining videos you can find them on the Hobby Ecuador Facebook Page


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